Exploration
We believe that a desk is a treacherous place from which to view the world
Instead, to find out more about your brand and your target market, we use a host of qualitative research techniques that suit your particular context. By doing our own market research, we’re not limited to traditional research methodologies like focus groups and questionnaires. We also use ethnographic and semiotic research that allows us to immerse ourselves fully in the mind of your target market, and get to the heart of your brand problem.
There’s another reason why we don’t only use traditional research: when it comes to brand perception, there’s more to it than meets the eye, and normal research usually only gives us rational, left-brain perceptions from respondents. By partnering with an anthropologist, we work out the instinctive “culture codes” to which your target market subscribes. By uncovering these, we get a much deeper picture of your customer and their relationship they have with your brand.
The exploration phase helps us identify exactly what brand problem we need to solve. Once we’re armed with these deep market and consumer insights, we’re ready for your brand’s strategy development.
Want to know more about our exploration process? Contact us.
