OIL

Client Feedback

"OIL's focus groups and strategy sessions highlighted our need to broaden Russian Bear's offering, and we subsequently launched Russian Bear Flavours, a brand that was locally relevant and targeted to a slightly older consumer, while still maintaining the brand's edgy, fun essence."

Richard Lawrence,

Brand Manager

Russian Bear Vodka

Our Work

We’re not a fan of the cookie cutter. Rather than offering a one-size-fits-all approach, we first spend bucketloads of time identifying your particular brand problem. From there, we develop a unique solution that fits your business alone – rather like a well-tailored suit.

Click below to get a feel for what we’ve done for others and how they feel about us:

Heart 104.9fm

Previously P4, Cape Town radio station Heart 104.9fm wanted us to reposition their brand to appeal to all Capetonians.

Coloured Segmentation

We researched the dynamics behind South Africa’s most fragmented, stereotyped, and misunderstood market.

Cipla Pharmaceuticals

New to South Africa, Cipla wanted to stand out from established competitors, and change the perception that generic drugs are of a lower quality than brand-name equivalents.

Coca Cola South Africa

Coca-Cola wanted to distinguish their four cola brands in South Africa while collectively building their business.

In a category with strong, established competitors & overtly baby brand associations, Johnson’s Adult needed to differentiate themselves & create a relevant emotional connection with consumers

Flora needed to establish a strong emotional connection with consumers in a notoriously low interest category

Rama needed to convince a skeptical audience that Rama is good, and helps children grow

How does a brown bottle beer compete with green bottle beers in a market obsessed with status…? Well that takes a special ingredient!