3 months over already!

I guess it’s true when they say time flies when you’re having fun, in this case I can’t believe that it’s been 3 months already since I have been an intern at OIL. As this is my last day, I’ll take this opportunity to share my experience at the agency.
When I first came in, I remember thinking this is where I want to be and what I want to do, even though I did not know the in-depth details of what I was to do. Having studied Marketing communication from the University of Johannesburg, I thought with theory I could tackle anything thrown my way. Oh boy, was I wrong, theory is good and all but the practical part of any field of study is almost never what you expect it to be.
On my first day, I had exactly two seconds to breathe before plunging into work handed to me, which involved intense research and insight mining. Having had interned at another agency before, what I appreciate most about OIL is the liberty and responsibility given to interns to actually work on their own. Nothing feels more rewarding than working on a brief or a campaign and actually seeing where your hard work is going. And best of all you get acknowledge for the work you put in, and that is what kept me motivated to actually push myself to do better.
I have learned so much from Kath, who taught me how to write meaningfully, Mike who taught me how to think meaningfully and Sylvia, who taught me to always look for the “So what”.
So all in all… OIL Joburg rocks!

“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.)”

Jef I. Richards

Thobeka Sibiya, OIL JHB intern

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