Client Feedback
"The time OIL spent not only with our management team, but with our entire organisation, is indicative of their dedication to achieving their clients' goals."
Alexis Searle,
Marketing Manager
Heart 104 FM
About US
About OIL
OIL was started in Johannesburg in 2003 by Sarah Dexter who, as the head of strategy at Lowe Bull, saw a gap in the market for helping clients turn research insights into tangible, creatively-inspired strategic solutions.
With our origins in an advertising agency, we’re able to draw on our creative background to offer our clients a more accessible brand strategy. At the same time, we’re strategically separate, which means we can act with integrity by offering strategic solutions that are right for our clients’ brand, rather than those that are simply a way to justify a creative solution.
It’s important to us to be in touch with local consumer trends that cover all cross-sections of South Africa, so we’ve made sure our team consists of and interacts with a varied mix of people with diverse backgrounds, experiences, interests and passions. Besides helping us to stay in touch with different target audiences, our diversity also makes for a more effective problem-solving environment.
Group
OIL is 100% owned by Lowe + Partners South Africa, which is the African Hub for Lowe Worldwide. OIL belongs to the biggest planners network globally.