Client Feedback
"Through OIL's valuable insights and strategy work, we managed to uniquely position ourselves to wholly distinguish Tetra Pak from other packaging companies."
Rae McGraw,
Marketing Director
Tetra Pak South Africa
About US
About OIL
OIL was started in Johannesburg in 2003 by Sarah Dexter who, as the head of strategy at Lowe Bull, saw a gap in the market for helping clients turn research insights into tangible, creatively-inspired strategic solutions. In September 2008, Velma Botha started OIL’s Cape Town branch, recognising the need for this kind of service in the Western Cape market as well.
With our origins in an advertising agency, we’re able to draw on our creative background to offer our clients a more accessible brand strategy. At the same time, we’re strategically separate, which means we can act with integrity by offering strategic solutions that are right for our clients’ brand, rather than those that are simply a way to justify a creative solution.
It’s important to us to be in touch with local consumer trends that cover all cross-sections of South Africa, so we’ve made sure our team consists of a varied mix of people with diverse backgrounds, experiences, interests and passions. Besides helping us to stay in touch with different target audiences, our diversity also makes for a more effective problem-solving environment.
Group
OIL is 100% owned by the Lowe Bull Group. Other best of breed companies within this group include Lowe Bull Brand Agency, Initiative Media, Mick and Nick.