Black Gold For Your Brand

Oil is black gold – it’s valuable, hard to source, and indispensable when it comes to making things run smoothly. In the same way, we’re the oil that makes your brand machine run properly based on rare and valuable creative strategies.

From a base of in-depth insight, OIL is a brand strategy and research practice that creates intuitive, practical and inspiring solutions that add real value to your brand and make it remarkable to your customers, partners and staff.

Brand Gold

Case Studies

Heart 104.9fm

Previously P4, Cape Town radio station Heart 104.9fm wanted us to reposition their brand to appeal to all Capetonians.

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The Coloured Market

We researched the dynamics behind South Africa’s most fragmented, stereotyped, and misunderstood market.

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Blog Updates

World can learn from top SA ads

16 November 2011

We tend to overlook local examples when doing case studies for clients, and instead use the oh-too-familiar global...

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